Keep it Simple
The owners of Roca Climbing & Fitness had their previous site built on WordPress, and it was overwhelming for them to go into the site and make any updates.
With a redesign needed, we chose to build the new site on Squarespace to keep it easy for anyone on staff to make updates and changes. Through our UX Research, we discovered 95% of their web traffic was to only 5 pages that were all information about the facilities, hours, and classes.
So we decided that the website in the customer journey was to help people get to the gym. Keep it simple, keep it easy!